Masaba Gupta interprets ‘Vivid’ for Maybelline New York on the New Delhi runway

Bursts of rich festive colour amidst classics in black and white stole the show at ‘Maybelline New York presents Masaba Gupta’ at Amazon India Fashion Week SS’17. The collection echoed the face of New York chic style accentuated by edgy make-up looks. The rhythm of the show reflected the upbeat cosmopolitan vibe of the Big Apple City and was heightened by the tunes of a live trumpet on the ramp.

Athiya Shetty, Maybelline New York brand ambassador walked the ramp at the fashion extravaganza wearing a high fashion cropped cape and flared pants with abstract prints, in a combination of black and gold. This outfit set off her off her vivid look which included a beautiful neon pink lip, and dashes in black liner over the eyes, highlighting her softly contoured face.
Masaba Gupta, the designer who brought the vision of New York to New Delhi alive said, “This collection is inspired by the Color Sensational Vivid Matte lipstick and represents the Maybelline girl who is bold, confident and always ready to experiment! We used striking, vivid colours in the

From Vampiric Ad Campaigns to Goth Geisha Portraits

These Gothic fashion editorials range from vampiric ad campaigns to goth geisha portraits that feature theatrical styling and dynamic beauty looks.

This list of Gothic fashion editorials references dark and dramatic themes, often depicting sullen or moody models and a wardrobe of extravagant and costume-themed couture.

Whether paying tribute to the history of vampire or occult culture or referencing the edgy style aesthetic of today’s young generations, these fashion features are stunning and visually dynamic.

The editorials range from grungy and rocker-themed photoshoots to ad campaigns that look to baroque and Victorian imagery for their inspiration. Overall, their concept is a gloomy and dramatic one, drawing inspiration from the world of art, theatre and the horror genre.

‘Romantic’ fashion line

Designer duo Hemant & Nandita on Saturday brought forward a collection inspired by the Victorian era as they created an essense of romance with their range on the 28th edition of Amazon India Fashion Week Spring-Summer (AIFW) 2017.

The collection titled Romance Reinvented, which was showcased at the NSIC Ground in Okhla here, was dominated by ruffles, stripes, flounce and flare on silhouettes including bandeaus,summer trench coats, dresses, and skirts, which ranged in beautiful hues of powder blue, whites, mustard, orange and black.

The highlight of the entire range, which consisted of over 15 ensembles, was the use of obi belts and broad belts.

About the collection, Nandita said: “The collection is very romantic. It has a very Victorian influence.”

Their show was followed by designer Pallavi Mohan, who showcased her latest collection Sweet Nector from her popular label Not So Serious, which was launched in 2007.

The designer, who has worked with hugely successful global labels such as Roberto Cavalli, Jean Paul Gaultier and Juicy Couture, is inspired by honeybees and nature.

Smart ways to modernise your contemporary wear

Many Indian designers are exploring the depths of contemporary apparel for inspiration and creating their own style to make it perfect for millennial. From experimenting with fabrics and prints to adding some jewellery can do the trick and modernise your Indian traditional look, says an expert.

Ishita Sanghal Gupta, Founder of, shared tips on how one can modernise their contemporary wear.

* Contemporary wear can always be updated with the latest fashion trends and fads depending on personal style and taste.

* The latest fashion trends like Athleisure have often been incorporated with contemporary pieces to create a unique look whether looking at street style or fashion weeks.

* Jewellery is a definite way of changing the purview of any contemporary clothing, one can choose from a variety of hair accessories, statement earrings or neckpieces, hand jewelry like cuffs, bracelets, watches, hand harnesses and definitely rings.

* To update contemporary wear and mould it into a modernized version of your personal style, one can hugely depend on accessorising with bags, belts, cover-ups or scarves. One can also try jewellery to glam up your contemporary look.

* As seen as street style,

Ashley Biden’s New Sweatshirt Line Is Equal Parts Style and Social Conscience

Ashley Biden—as in former Vice President Joe Biden’s daughter—really didn’t have a choice but to go into public service, as she tells it.

“The passion started at a very young age,” Biden tells Glamour. “My dad is a lifelong public servant; my mom was a public-school teacher—it’s in my DNA.”

And that meant Biden got her start early. “When I was a kid, I always really loved animals, and I found out that Bonne Bell lip gloss was testing on animals, so I organized my school to start writing letters to [the company],” she says. “Then I became obsessed with the plight of dolphins getting stuck in tuna nets. My dad connected me with Congressman Barbara Boxer, who I nicknamed the ‘dolphin lady,’ and she got me onto the floor to help lobby Republican congressman for The Dolphin Protection Consumer Information Act.”

From there, Biden says her interest grew to a focus on social justice and “the unfairness people experience through education opportunities.”

Cut to adulthood, and Biden has 15 years of experience fighting for social equality under her belt and is currently the executive director of the Delaware Center for Justice.